Twitter relaunched its own verification subscription service, Twitter Blue, in December, after an onset of fake 'verified' accounts forced it to pull the feature. Meta joins other platforms, like Discord, Reddit and YouTube, which have their own subscription-based models.

'This new feature is about increasing authenticity and security across our services,' Zuckerberg wrote in February in an Instagram broadcast channel. Users must also be above 18 to be eligible for the new service. To avoid fake accounts, customers who want to get the blue badge would need to provide a government ID which matches their profile name and picture. In addition to verification, the option offers perks such as extra protection from impersonation accounts and direct access to customer support.ĪLSO SEE: Facebook-parent Meta plans to lay off another 10,000 employees

The company plans to gradually roll out the paid option to more US users over the next few weeks.įirst tested in February in Australia and New Zealand, Meta Verified starts at $11.99 a month on the web or $14.99 a month on mobile. Meta on Friday began testing a paid verification option for US users of the two social networks, CEO Mark Zuckerberg announced on Instagram. The video featured is from a previous report. Meta is testing a subscription service that will allow Instagram and Facebook users to pay to get verified, Mark Zuckerberg announced Sundayįacebook and Instagram users in the United States will soon be able to pay to get a coveted blue check on their account.

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